We're your partners in trend for the home lifestyle industry

We don't just report on the best home, interior and lifestyle trends from around the world.

We assess what makes them commercially viable for your brand.


Helping designers and buyers validate their trend intuition

We eliminate confusion and inspire you to make bold statements with our commercially viable trend research.


who we are

MC&Co is a collaboration of globally recognised consultants and researchers with extensive experience in trend research, reporting, and forecasting.

We believe in inspiring our customers to be the best at their jobs with our commercially centered home trend forecasting and reporting.

Based out of Byron Bay, Australia our team of local and global researchers scout far and wide to identify and map the latest home and lifestyle trends in furniture, homewares, interiors, gifting, colour, patterns and materials.

We are passionate about trend and helping your team use our system to create successful products.

the team

Our passion is inspiring businesses to imagine, achieve, and prosper.

Michael Cleghorn


Michael is the MC in MC&Co. He has over 30 years of experience in retail manufacturing and wholesale environments, in multiple Senior Executive roles. Michael has connections with major global retailers and a deep understanding of Asian manufacturing. This gives him unparalleled industry insights and knowledge.

Steven Worthy


Steve is MC&Co’s Creative Director. He has an enviable career in creative arenas as well being instrumental in all the work MC&Co Trend do towards all trend research, presentations, video, imagery and social media. He manages all the interpretations of trend. He is hands on, and involved in all steps of the process.

Danni Hosking-Haley


Danni is MC&Co’s Senior Consultant in colour, homeware design. With over 20 years experience in the home & lifestyle industries, as well as recently repositioning Country Road as Head of Design for homewares, Danni brings a sound understanding & knowledge of product development with passion and flair.

Linda Simpson


Linda Simpson is the founder of Imagination Network ™, and is partnering with MC&Co to deliver lifestyle intelligence to North America. Focusing on retailers and importers, including brand awareness, generational desires, and current experiential retailing & social marketing trends.

Time Poor Executives

Trend Explosion

Homogenised "inspiration"

the problem

Brands are getting lost in a sea of sameness for a variety of reasons...

but WE'VE discovered

Our Trend Intelligence System helps you find the keys to authentic commercial differentiation, within a profit focused paradigm.

We can help you;

- Create an innovative trend strategy.

- Eliminate trend noise.

- Get your buyers, product developers, marketing and operations team on the same page.

If you want to confidently own a commercially viable and relevant trend position, then we can help.


the reports

At MC&Co we believe in empowering you and your team to create unique and differentiated products through our commercially focused trend forecasts.


Signature Forecasts...

These bi-annual reports outline the seasonal trends on a global scale using our proprietary trend wheel, trend lifecycle, and our aspirational consumer moods- all filtered through our unique Trend Intelligence System

Global Trade Fair Reports...

We recognise that travel may be on hold for some time, so our mission is to bring you to the best trade fairs and country profiles, virtually. Traveling far and wide we will bring you the best new products, artisans, and trends from around the world.

Explorer Reports...

When you can't get there yourself our explorers hit the streets of NYC, Paris, Milan, Barcelona and Berlin to scout the latest trends from ground.

the system

How Our Trend Intelligence Works

Aspirational Segmentation

We apply 6 filters to reconfirm your customer and focus on a community. The benefit of effectively identifying the most appropriate ASPIRATIONAL SEGMENT is;

- Improved communications in both Product and Marketing.

- In larger organisations, the benefit is improved inter-departmental alignment and customer insights

Style Filters

We apply 3 key filters that help you finely tune and position your aesthetic. The benefit this creates is;

- Exceptional product alignment

- Authentic concept differentiation,

- Commercial brand and product differentiation

- Improved "relatability"

- Best practice storytelling

Commercial Qualifiers

We assess 3 additional non aesthetic filters that helps to better focus your market position.

The benefit this creates is;

- Minimised risk in new products and concepts

- Sustainable style positioning

- Increase stakeholder motivation


When the three aspects of MC&Co’s Trend intelligence system are applied together, the result is sensational.

When you utilise our system expect to experience;

- Increased profit through improved stock-turn

- Sustainable positioning

- Appropriate product leadership and team alignment


the difference

What makes our trend intelligence different? More focused analysis, commercial intelligence filtering & personal empowerment!


We go deep and wide into all home lifestyle trends and design. We investigate how furniture, home, and garden tastes evolve over time within our proprietary intelligence system.


Our intelligence system filters trends through a commercial lens so that you can back your intuition with confidence and expertise.


We are here to help you be the expert. We eliminate confusion and enable productive inspiration that you can use to develop the best products possible.

We don't just report on the best home, interior and lifestyle trends from around the world – We assess what makes them commercially viable for your brand.


Our limited-time-only Signature Forecasts Introductory Offer. Your special access to everything we have to offer for 44% off!

Our special Signature Forecast Introductory Offer is your chance to get nine reports for the price of five (plus access to five in-depth webinar trend briefings FREE). Don't need "all the things?" No problem. Each report is available individually, with a 25% discount (until March 14, 2021). Interested in a customised bundle? Simply call us...we'll come up with a deal for you.


Limited Time Only...

This Introductory Offer will only be available for a very limited time.

You will only have access for the next seven days! Once the timer at the top of the page expires, so does this offer...



We are so confident that these reports will be of absolute value to your business and your team that we offer a 7 day money back guarantee.

When you purchase any report or bundle, the content is provided within the teachable online platform. If you are not fully satisfied within that time, we will give you your money back. All you need to do is book a call or email we will arrange a refund.

* Terms and conditions apply

Our Signature Forecast Bundle Offer


Signature Moods Forecast . . . . . . . . . . . . . . . . . . .(Value US$1,800)

Signature Colour Forecast. . . . . . . . . . . . . . . . . . . .(Value US$600)

Signature Pattern Forecast . . . . . . . . . . . . . . . . . . (Value US$600)

Signature Materials + Texture Forecast . . . . . . (Value US$600)

Signature Shape Forecast. . . . . . . . . . . . . . . . . . . .(Value US$600)

Highpoint Trade Fair Report. . . . . . . . . . . . . . . . . .(Value US$500)

Atlanta Trade Fair Report . . . . . . . . . . . . . . . . . . . . (Value US$500)

Christmas Trade Fair Report. . . . . . . . . . . . . . . . . .(Value US$500)

Maison et Objet Trade Fair Report. . . . . . . . . . . .(Value US$500)

Five BONUS Webinars . . . . . . . . . . . . . . . . . . . . . . . (Value US$1,000)

TOTAL VALUE = (US$7,200)

Today's Price = US$3,150

The first 10 people who will buy the Signature Forecast Bundle will get a FREE one hour customised workshop

**All Prices are in US$

book a call

Book an introductory call today to learn about our available reports and other bespoke services


they said

Don't just take our word for it! Our customers are thrilled...


"BEST Trend Report I have ever seen!"

"An eye opener..."

"I loved the scientific creativity!"


"MC&Co Trend just keeps getting better and better WOW!”

"Both Inspirational and Educational”

”Reassures the decision I need to make”

why choose us

PASSION: We know trend and we are analytical about it. Most importantly, we do everything through a commercial lens. Our services will empower your business to create strong, confident statements, while aligning your team.






businesses to create and deliver an aligned, profitable product offer.

on brand authenticity & commercial differentiation

a qualified entrepreneurial assessment of product development and assortment planning

and streamline product teams that are otherwise time poor and lack objectivity when interpreting global style trend

teams to more effectively identify the most appropriate & profitable style trends for their business

individual forecasts

We report on a variety of global perspectives on Mood, Colour, Shape, Pattern, Material & Texture as well as Christmas.

**All Prices Are US$

book a call

Book an introductory call today to learn about our available reports and other bespoke services